Design Services

Design Services

Arleen Smith Marketing helps savvy marketers enhance their print communication strategies by integrating web, mobile and social media platforms.

Arleen Smith Marketing can help you manage your brand with graphics and messaging that will get noticed in all your marketing channels.

Your best customers can be anywhere, so your messaging needs to find them where they are -- searching the web on their phones and tablets, going to the mailbox, even checking their email. And your company's brand -- both the visuals and the messaging -- need to be aligned across those marketing channels to reinforce your professionalism and gravitas.

Graphic Design

Great products and services are essential in today's highly competitive marketplace. An effective graphic design strategy combines strong messaging with visual and emotional cues that reinforce your brand and draw attention to your offering.

Does your company have a defined brand strategy for the fonts and styles and colors that provide a consistent look and feel across all platforms and marketing channels? Does your logo reinforce the identity and values of your company? Are the colors legible and appropriate for your business? Do your printed materials integrate well with your social media presence and your website?

Web Design

In today's high tech world it is important to cover all the bases with your marketing strategy.

A website can put your business online and available to your customers 24/7. Allow your customers the opportunity to learn about your business at their convenience. And with 59% of searches originating from smartphones, your website needs to be mobile-friendly. [Source]

What to look for in a website design:

  • Have a website custom designed for your business.
  • Update your content yourself as often as possible.
  • Grow your website as your business grows.
  • Your website should be secure (HTTPS://).
  • Your website should be mobile-friendly.
  • Your website should be search engine optimized.
A website is a long-term investment in the success of your business. And if you have a secure, mobile-friendly and effective web presence already, perhaps it's time to consider a postcard or other direct mail campaign to drive more eyeballs to your website or internet storefront. Contact Arleen Smith Marketing to learn more about obtaining a website for your business.
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